Information About The Google Penguin Update
Penguin is now running in real time due to the update made. The Penguin update was accessible at the same times all over the world and in various languages. All websites are able to feel the same impact wherever they are. The rules will be universal.
Due to Penguin being real time now, this allows the page’s rankings to constantly change every time there is an update about a page’s information as well as pages that are linked to it. There is a clearer and faster impact, positive or negative, that results from your actions.
A real time algorithm allows you to remedy your actions and recover a penalty faster. If your website gets a penalty and your webmaster can take out the harmful links, you can notice positive effects a lot quicker. This also usually happens after your website pages will get checked.
The update has made Penguin an essential part of the system and not just a separate factor. This also means that you would need to do proper and constant monitoring of your backlink profiles.
There is now a main focus on the specific toxic pages rather than the entire website. These micro penalties are harder to track. It is vital to perform an audit on important subdomains and website pages often.
You can tell that your site has been penalized by checking the organic traffic and the position of your keywords.
You will be able to observe the effects of your actions quickly, which can be like a double-edged sword. For both the recovery and penalization process, there is a quick system in place. In order to prevent unexpected drops in rankings, you can do a lot of things.
Regularly observe your position in the search engine results page. Email alerts can help you track any position changes there may be. It is important that you not only track keywords for your homepage ranking, but also other keywords for other important parts. Compare the ranking of your keywords and also do an investigation on which ones have gone down in ranking or position.
A clean and healthy backlink profile is essential to have. On a regular basis, you should check lost and new backlinks, take a look at their level of quality, as well as handle those backlinks that are suspicious.
Do a deep backlink audit for your whole website. It is important to also do these backlink audits for the vital subdomains and parts of your website. Depending on the language version of your site, you can conduct separate audits for each one of them. With the new Penguin update, you can also do different experiments that have a lesser cost of error.