What’s the Buzz with Google Penguin 4.0?
The most recent algorithm of Google which is the Penguin 4.0 has recently been released. Penguin is now recognized as part of Google’s official or core ranking algorithm. With Penguin, it becomes real time which means that Penguin data is updated or refreshed in real time, so that you can see changed shortly after the page affected has been indexed again.
The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. This means that Penguin influences specific pages, sections or wide scope of a website.
Will this then affect SEO specialists and website owners?
If your website traffic is significantly lessened, then it can be an indication that your website has been penalized but there are definitely other indicators of penalty for a website. Below are the observations as to what other indicators are there that your website is being penalized.
You should look at your keyword ranking, and not only traffic jobs can indicate a penalty.
Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.
Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. When wrong pages rank in search results it is not good. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. If they end up in the wrong page rather than the optimized one they will not stay and leave it unsatisfied quickly.
You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.
If you find your website under penalty you need to develop a recovery plan.
The aim of the Google update is so that the user’s search experience is improved. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.
Here are some benefits of Penguin 4.0 to SEO.
Ranking and traffic issues can be restored by SEO specialists faster.
It is now in real time that data is refreshed with Penguin 4.0. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.
with Penguin 4.0 everything is a win-win situation. There will be a reward for the white hat SEO techniques used by SEO specialists and website owners with this new update. There will be more use of SERPs to find your inquiry.
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